Calculate Your SaaS Price
Enter your costs and market data to get a recommended pricing range. This uses a combination of cost-plus, value-based, and competitive pricing methodologies.
Pricing Strategies That Work
Value-based pricing is the gold standard. Price at 10-20% of the value you create for the customer. If your tool saves a business $500/month, pricing at $49-$99/month is a no-brainer for them. The ROI is obvious.
Cost-plus pricing sets a floor. Take your cost to serve one customer and divide by (1 - target margin). If it costs you $5/month to serve a user and you want 80% margins, your minimum price is $25/month. Never price below this.
Competitive pricing provides context. You don't have to match competitors, but you need to justify the difference. If you're 2x the price, you need to clearly articulate why you're worth it.
Psychological pricing. $49 feels significantly cheaper than $50. $99 feels cheaper than $100. Annual plans at $39/month (billed annually) vs $49/month (billed monthly) drives annual adoption without deep discounting.
Freemium vs Free Trial vs Paid Only
Free trial (14-30 days) works best for most B2B SaaS. It lets prospects experience your full product and creates urgency to convert. Best practice: no credit card required upfront, email onboarding sequence, personal outreach for high-value leads.
Freemium works when your product has network effects or viral loops. Slack, Dropbox, Calendly -- these grow because free users invite others. If your product doesn't spread through usage, freemium just gives away value without return.
Paid only works for products with clear, immediate value and a well-defined buyer. Enterprise tools, compliance software, specialized industry solutions. The advantage: every user is a paying customer, which simplifies your metrics and support burden.
For most early-stage SaaS companies building from Miami or anywhere else, we recommend starting with a 14-day free trial. It's the easiest to implement, easiest to measure, and converts at 15-25% with good onboarding.