Three shapes this takes.
Which one fits depends on how much of the programme you want to own and how visible you want us to be.
We execute, you own the client
You keep the relationship, the reporting, and the invoice. We run the test lifecycle behind your brand, in your tooling, and stay off client calls entirely if that is the arrangement.
- Your brand on every deliverable
- We work in your project tooling
- Optional presence on client calls
- Cycle time reported to you, not just outcomes
You pass it on
For conversion work you do not want at all. You introduce, we qualify honestly, and you get a fee on anything that becomes an engagement. If they are not a fit we say so rather than selling them something.
- Introduce and step back
- We qualify against real traffic math
- Fee agreed in writing up front
- Honest no costs you nothing
We work alongside you
You handle design, brand, or build; we handle experimentation strategy and the test programme. Both names on the work, split by discipline rather than by hours.
- Clear split of responsibilities
- Shared roadmap and reporting
- Joint client-facing sessions
- Design decisions get tested, not argued
The partners this fits.
Full-service and performance agencies
You already run paid media for clients with real traffic. Conversion work is the obvious adjacent sale, and the one most likely to stretch a team that is set up for campaigns rather than experiments.
Design and brand studios
You ship beautiful redesigns and then have no way to prove they worked. A testing partner turns that into evidence, and turns the next redesign argument into a measurement instead of a taste debate.
Development shops
You can build anything, but nobody on the team wants to own hypothesis prioritisation, stats, or the conversation about why a test lost.
Fractional CMOs and growth consultants
You set the strategy for several companies at once and need execution capacity that does not require you to hire.
LATAM-facing agencies
Bilingual experimentation with Spanish copy written natively rather than translated. Very few CRO partners can genuinely offer this.
Platforms and tooling companies
Where your customers need help running the thing you sold them, and you would rather point them somewhere competent than build a services arm.
From first conversation to first test.
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01
A call about your book
Not a pitch. Which of your clients have the traffic to test, which do not, and where experimentation would actually help you keep an account.
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02
Terms in writing
Model, pricing, non-solicitation, and who is client-facing. Short document, agreed before any client hears our name.
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03
One programme first
We start with a single client rather than a framework agreement, because that is how you find out whether this works without either of us taking a risk.
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04
Then a standing arrangement
If the first one goes well, we make it repeatable. If it does not, you have lost one engagement rather than restructured your delivery model around us.
We will not solicit your client during an engagement or after it. We will tell you when a client is not a fit for testing before you sell it to them, even though that costs us the work. And we will not take on more partner volume than founder-led delivery can actually run, because a partner arrangement that quietly degrades is worse for your reputation than a declined project.
What partners ask first.
Will you approach our client directly?
No. Under a white-label or referral arrangement the relationship is yours, and we will not solicit it during the engagement or after it. This is the first thing every agency asks and it is the right question to ask.
How is it priced?
Terms are agreed per partnership rather than published, because the shape varies a lot: white-label execution is priced per programme, referrals are usually a fee on the first engagement. We put it in writing before any work starts.
Can you work under our brand?
Yes. In white-label engagements we can operate in your project tooling, use your reporting templates, and stay off client-facing calls entirely if that is what the arrangement calls for.
What if our client is not a good fit for testing?
We will tell you before you sell it, which is the most useful thing a partner can do. A conversion programme on a funnel without enough volume damages your relationship with that client, not just ours.
Do you take on overflow work at short notice?
Sometimes, but honestly: delivery is founder-led, which caps concurrent capacity. We would rather decline than take work we cannot run at the velocity that makes us worth using.
Start with one client.
Tell us about the accounts where conversion work keeps coming up and we will tell you which of them can actually support a programme.