Three numbers, and where each comes from.
- Aggregated conversion lift
- ~35%
- Experimentation experience
- 12+ yrs
- Categories worked
- 4
Delivered across client experimentation programs during the founder's tenure at a national performance marketing agency.
Hands-on across agency, in-house, and founder roles — running programs rather than advising on them.
National fitness franchises, a course-and-membership platform, funnel-software SaaS, and creator-economy tools.
Where the experience actually sits.
Described by category and scale rather than by name, which is a decision rather than an oversight.
National fitness franchises
Multi-location lead generation and membership signup funnels, where local landing page variation and offer presentation carry most of the conversion difference.
Course & membership platform
Checkout and trial-to-paid flows at consumer scale, where small percentage movements compound into large absolute numbers.
Funnel-software SaaS
Signup, activation, and upgrade paths for a product whose own customers are sophisticated about conversion — a demanding place to test.
Creator-economy tools
Pricing and plan-selection mechanics for audiences that research heavily before purchasing.
Consulting & execution
Engagements with venture, cloud, and workspace companies, giving the relaunch a base of live relationships rather than a cold start.
LATAM-facing funnels
Bilingual experimentation where Spanish-language copy is written natively rather than translated — a segment almost no CRO agency serves properly.
No logo wall, no invented case study percentages, and no client testimonials we cannot source. Every agency in this category can produce a slide claiming a 300% lift; almost none can produce the test design behind it. On a qualification call we will walk through specific programs in detail — verbally, with the same discretion we will extend to your work.
Ask us about the details.
The specifics we cannot publish, we can discuss. Book a call and ask hard questions about the numbers above.