What is in it.
menu.link
Digital menu and ordering tooling for restaurants. High-volume consumer traffic, which makes it a useful place to try conversion ideas on our own funnel before recommending them.
SplitMinder
Shared expense tracking and settlement. Consumer onboarding and activation, which is the same problem shape most of our SaaS clients are working on.
aeograder.org
A grading and evaluation tool. Built as a focused utility rather than a platform.
tucontrato.com
Spanish-language contract tooling. One of the places the bilingual work on this site was learned rather than theorised.
Synced
Workflow tooling built out of our own operational needs, which is generally the honest origin story for internal tools that become products.
Onboard, veau.to, pasalo.xyz
Smaller bets at varying stages. Some will not go anywhere, which is the normal outcome for a portfolio and not something worth dressing up.
A services business and a product portfolio under one roof can dilute focus, and clients are right to ask whether their retainer is subsidising someone else’s startup. Our answer is that the studio is small, self-contained, and separate from service delivery, and that keeping it visibly secondary is part of how we hold that line. If you are here for conversion work, the CRO practice is the main business.
Here for the CRO work?
That is what this company sells. Start with a funnel teardown.