Build Your Equity Split
Add your co-founders by name, then rate each on 8 dimensions. The tool computes a weighted equity distribution and generates a vesting schedule recommendation.
The 8 Dimensions Explained
Each dimension carries a different weight because not all contributions are equal:
1. Idea & Vision (5%). The original concept. Important but overvalued -- ideas are cheap, execution is everything.
2. Execution Risk / Time (25%). Who is going all-in? Full-time commitment with no salary is a 10. Part-time weekends is a 3.
3. Capital Invested (12%). Financial skin in the game. Relative to the total capital needs of the venture.
4. Domain Expertise (13%). Deep industry knowledge, customer relationships, and understanding of the problem space.
5. Technical Ability (15%). Can they build the product? Architecture, coding, system design.
6. Business & Sales (13%). Can they sell, raise money, close partnerships, and build go-to-market?
7. Network & Connections (7%). Valuable relationships with potential customers, investors, advisors, or industry leaders.
8. Opportunity Cost (10%). What are they giving up? A $300K/year job is more sacrifice than a $50K/year job.
Vesting: The Non-Negotiable
Every investor, every accelerator, every venture studio will require vesting. It protects everyone -- including you. The standard terms:
4-year vesting period. Equity is earned over 4 years of continued contribution.
1-year cliff. No equity vests for the first 12 months. At month 12, 25% vests at once. This prevents someone from joining, contributing for 2 months, and walking away with a large equity stake.
Monthly vesting after cliff. After the 1-year cliff, equity vests monthly (1/48th per month) over the remaining 36 months.
Acceleration clauses. Consider single-trigger or double-trigger acceleration on acquisition. Single-trigger: all equity vests if the company is acquired. Double-trigger: equity accelerates only if the company is acquired AND the founder is terminated.
Put everything in writing. A handshake agreement about equity is worthless. Get a lawyer -- it costs $1,000-$3,000 and can save your company.